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@article{172259,
        author = {Chetan N. Rathod and Bhumika K. Charnanand},
        title = {The Impact of Social Media on Cyber Wellness},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {1},
        number = {7},
        pages = {707-710},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172259},
        abstract = {Social media is the collection of online communication platforms devoted to collaboration, content sharing, community-based input, and interaction. With the proliferation of social media websites and applications, social media is becoming an essential aspect of online life. The majority of conventional online media have social elements, like user comment sections. Social media is used in business to connect with existing customers, market products, promote brands, and generate new business. The process of collecting information from blogs and social media platforms and evaluating it to inform business choices is known as social media analytics. Social media analytics are most frequently used to support marketing and customer service initiatives by mining customer sentiment. The term "cyber wellness" describes internet users' positive state of wellbeing. It entails knowledge, skills, values, and attitudes about how to protect oneself and other internet users in the cyber world, as well as an awareness of the standards of proper, responsible behaviour with regard to technology use. It examines how students' use of mobile and internet technologies contributes to their positive physical and mental health.},
        keywords = {CRM, Social Media, Cyber, Technology, Crowd Sourcing},
        month = {January},
        }