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@article{172290,
        author = {Pratiksha Anant Patil and Krutveeka Kashinath Desai and Divya Sanjay Shedbale},
        title = {PSYCHOLOGICAL STUDY OF PEOPLE WITH REFERENCE TO SHOPPING MALLS IN KOLHAPUR CITY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {2759-2764},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172290},
        abstract = {Psychological factors influence the shopping behaviour in the malls. By studying the diverse group of visitors, the research identifies the motivations, preferences and satisfaction level related to shopping experience. The impact of mall environment on consumer emotions and decisions, and the role of social interactions in shopping experiences is been studied. Findings indicate that factors such as ambience, events, security and other facilities affect the consumer satisfaction. This study will offer the valuable insights for malls in Kolhapur city in mall management and marketers to enhance customer engagement and satisfaction.},
        keywords = {Psychological factors, customer satisfaction, mall management},
        month = {January},
        }