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@article{172577,
        author = {SREERAG P and LEEJIA GEORGE},
        title = {Customer Awareness about Eco-friendly Products in Kerala},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {9},
        pages = {183-186},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172577},
        abstract = {In response to the growing concerns over climate change and environmental degradation, the demand for eco-friendly products has risen globally. Kerala, a state with a deep cultural affinity for nature and a focus on sustainability, is also experiencing this shift. However, despite increased awareness, the adoption of eco-friendly products in Kerala remains inconsistent. This research aims to assess the level of consumer awareness regarding eco-friendly products, explore the factors influencing their purchasing decisions, and identify the barriers hindering their adoption. The study also explores the influence of demographic factors such as age, income, and education on consumer behavior. Additionally, the research examines the effectiveness of current policies that aim to promote eco-friendly products in the region. Secondary data from various reports, market surveys, and academic studies were analyzed to address these objectives. The findings indicate moderate consumer awareness, while highlighting barriers such as price sensitivity, availability, and knowledge gaps that need to be addressed to enhance adoption.},
        keywords = {Eco-friendly products, consumer awareness, sustainable consumption, Kerala, adoption barriers, demographic factors, environmental policies, consumer behavior},
        month = {January},
        }