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@article{172903,
        author = {Lokdeep Gadde and Vivek Satya and Somesh giri},
        title = {Brand Loyalty in the Digital Age: A Comparative Study of Online and Offline Influencers},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {9},
        pages = {2407-2413},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172903},
        abstract = {This study looks at the differences between online and offline influencers by comparing their effect on brand loyalty in today's digital times. It's very important to understand the differences between how famous people offline and social media stars online affect others. This is key as digital platforms change customer interactions more every day. This study uses a mix of methods to look closely at how each type of influencer affects customer loyalty for different brands. It does this by mixing the study of how people buy things with understanding from questionnaires and chats. The study wants to give clear understanding about how online and offline influencers help, by closely looking at people's level of involvement, trust features and buying plans.},
        keywords = {},
        month = {February},
        }