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@article{173220,
        author = {Jayant Bokade and Mayur Dudhbarve and Siddhant Hatmode and Chaitanya Vinchurkar and Sneha Sonkusare and Shruti Tiwari},
        title = {The Transformative Power of Generative AI: Impact on Startups, Enterprises, and Society},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {9},
        pages = {2400-2406},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173220},
        abstract = {Artificial Intelligence (AI) has revolutionized various industries with its capability to mimic and extend human interaction, particularly through the advancement of chatbot technology. AI-driven chatbots have advanced considerably, utilizing natural language processing (NLP), machine learning, and deep learning to enable more intuitive and context-sensitive interactions. This study delves into recent innovations in chatbot technology, highlighting their role in improving tailored communication, operational effectiveness, and user engagement. A key area of this study examines the substantial impact of chatbots on the e-commerce sector, highlighting how personalized recommendations driven by AI algorithms have transformed online shopping experiences, leading to notable growth in sales and customer loyalty.},
        keywords = {},
        month = {February},
        }