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@article{173231,
        author = {Lakkamraju Sri Sai Sravya},
        title = {The role of content making in building customer loyalty},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {9},
        pages = {2188-2193},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173231},
        abstract = {Content marketing plays a pivotal role in building and maintaining customer loyalty by establishing trust, fostering engagement, and creating lasting relationships between brands and their audiences. Through the consistent delivery of valuable, relevant, and personalized content, brands can deepen their connection with customers, offering them more than just products but solutions and meaningful experiences. By engaging customers through informative articles, videos, social media interactions, and community-building efforts, content marketing creates an environment where loyalty is nurtured. This paper explores how content marketing strategies drive customer loyalty and examines the key components that contribute to long-term brand success.},
        keywords = {},
        month = {February},
        }