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@article{173364,
        author = {Chirag Narang and Jaymin Valand and Gargi Patel and Aakarsh and Niikunj Bhavsar and Alok Singh Kushwaha},
        title = {The Role of E-Commerce in Empowering Artisans and Small Businesses},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {67-69},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173364},
        abstract = {E-commerce has transformed the business landscape, offering artisans and small businesses a global platform to sell their products. This paper explores how e-commerce empowers artisans by providing market access, reducing operational costs, and enabling brand growth. It examines the challenges artisans face, such as digital literacy and competition, and provides strategies to optimize online success. Additionally, this study delves into the role of digital marketing, logistics management, and financial inclusion in the success of small businesses. The study concludes that e-commerce is a powerful tool for small businesses, fostering economic independence, sustainability, and creativity.},
        keywords = {},
        month = {February},
        }