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@article{173451,
        author = {Thasneem Banu S},
        title = {A Comparative Study on Online and Offline Banking Preferences: Insights using Chi Square Test},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {582-585},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173451},
        abstract = {The banking sector has been greatly impacted by the swift development of digital technology, leading to a boom in online banking services in addition to conventional offline banking. Using a chi-square test for analysis, this study attempts to investigate and contrast consumer preferences for online versus traditional banking. A thorough survey was carried out with a wide range of bank clients, emphasizing important elements including ease of use, accessibility, security, and frequency of usage. The gathered information was carefully examined to see if the two banking methods differed significantly from one another. The study offers insightful information about how consumer trend has changed as financial services have become more digitally oriented. It provides insight into how the banking industry is changing and how customers are becoming more and more dependent on digital technology.},
        keywords = {offline banking, online banking, chi square test analysis, banking sector transformation, digital shift in banking},
        month = {March},
        }