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@article{173654,
        author = {Dr Prashant Tripathi},
        title = {Impact of social media advertising on children Mindspace},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {1023-1028},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173654},
        abstract = {Social media advertising has become an integral part of children's digital experience, significantly influencing their cognitive development, behavior, and consumer choices. This paper explores the psychological and social impact of social media advertising on children's mindspace, focusing on how targeted ads shape perceptions, desires, and habits. It highlights the role of persuasive marketing tactics, such as influencer endorsements, interactive content, and algorithm-driven personalization, in shaping children's preferences and brand loyalty. The study also discusses the potential risks, including materialism, reduced attention spans, and unhealthy lifestyle choices. Finally, it examines possible regulatory and parental interventions to mitigate negative effects while fostering responsible digital consumption.},
        keywords = {},
        month = {March},
        }