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@article{173768,
        author = {ARUL VENDHAN and Mr.Kuldeep and Ms.Rupali Sewarik and Mrs.Shilpi Kasyap},
        title = {DIGITAL DECAY -BRAIN ROT : THE IMPACT OF PROLONGED SCREEN TIME ON BRAIN HEALTH},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {1504-1510},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173768},
        abstract = {The increasing reliance on digital devices has led to a phenomenon termed "brain rot," describing the cognitive and psychological decline associated with excessive screen exposure. Prolonged screen time disrupts sleep cycles, alters brain chemistry, desensitizes the brain’s reward system, and contributes to stress, anxiety, and attention disorders. Emerging research highlights the negative impact of binge-watching, doomscrolling, and social media addiction on cognitive function and mental well-being. This paper explores the adverse effects of excessive digital consumption, emphasizing the importance of mitigating strategies such as mindfulness, outdoor activities, structured screen time, and fostering real-world interactions. By understanding the neurological and psychological consequences of screen overuse, individuals can adopt evidence-based approaches to maintain cognitive health in an increasingly digitalized world.},
        keywords = {Brain rot, screen time, cognitive decline, digital detox, social media addiction, attention span, dopamine desensitization, mental health, digital well-being, screen exposure effects},
        month = {March},
        }