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@article{173894,
        author = {Sayed Nasrur Rahim and ITTI DOGRA},
        title = {MARKET ANALYSIS OF XIAOMI},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {2353-2361},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173894},
        abstract = {Xiaomi, the Chinese electronics giant now plays a big role in the global smartphone and consumer goods market. This report gives a deep look at Xiaomi's market position, what customers want, and how the company plans to grow. It shows how Xiaomi has gotten ahead by using a network of linked smart devices, selling online, and coming up with cheap new ideas. The report explores Xiaomi's pricing strategy, sales methods, and unique product features. This reveals how Xiaomi attracts customers who seek quality technology at affordable prices. The study also examines consumer preferences for Xiaomi devices, including performance, design, cost, and after-sales support. By analyzing market trends and consumer opinions, the report identifies the key factors that influence Xiaomi’s. The research recommendations for Xiaomi to continue its competitive advantage include brand development, diversification, and forays into new technology domains such as electric vehicles and artificial intelligence. The study here contributes to the knowledge of Xiaomi's market dynamics and provides valuable information to businesses, investors, and policymakers who would like to explore how the consumer electronics industry is evolving.},
        keywords = {Xiaomi, Market analysis, Business strategy, Competitive Positioning, Customer inclinations, The smartphone market, Technology and innovation, Strategy for pricing, Management of the supply chain, Product differentiation and cost leadership, international growth.},
        month = {March},
        }