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@article{173940,
        author = {Patel Isha Mayurbhai and Patel Jay and Ganesh Chavan},
        title = {A Research Paper On Investment Banking In Bajaj Finance},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {2585-2592},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173940},
        abstract = {Investment banking plays a crucial role in capital markets by facilitating financial advisory services, mergers and acquisitions, underwriting, and wealth management. This research paper explores the investment banking division of Bajaj Finance, a leading financial services company in India. It examines the scope, strategies, and impact of Bajaj Finance’s investment banking operations on corporate clients and retail investors. The study also analyzes customer preferences, the company’s competitive positioning, and the regulatory landscape affecting its investment banking services. By leveraging primary data from surveys and secondary data from financial reports, the paper provides insights into customer expectations, service satisfaction, and emerging trends in investment banking. The findings aim to highlight the effectiveness of Bajaj Finance’s investment banking strategies and their influence on customer decision-making.},
        keywords = {Investment Banking, Bajaj Finance, Customer Preference, Financial Services, Capital Markets},
        month = {March},
        }