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@article{174143,
        author = {Ezhava Vishnu Pramod and Shantanu Pravinrao Dhobale and Dr. Mohit Parekh},
        title = {Assessing the Impact of Sustainable Packaging on Consumer Perception and Brand Loyalty in the Hair Care Industry”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {2991-3002},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174143},
        abstract = {Businesses have been adopting eco-friendly methods to meet changing consumer expectations as a result of the growing emphasis on sustainability. This study investigates how consumers' perceptions of a company's responsibility and brand loyalty are affected by sustainable packaging in the hair care industry. Young adults in Vadodara, a group renowned for their great purchasing power and environmental conscience, are the specific focus of the study. The study investigates if sustainable packaging improves consumer trust, builds long-term loyalty, and cultivates a favorable brand image using surveys and data analysis. The results are intended to give organizations looking to preserve a competitive edge in the hair care industry while aligning with sustainable practices useful information.},
        keywords = {Consumer behavior - Sustainable packaging - Consumer perception - Brand responsibility - Brand loyalty - Hair care products - - Environmental sustainability - Consumer trust - Environmental awareness - Purchasing behavior},
        month = {March},
        }