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@article{174248,
        author = {Prof. Martina Bhasme Nicholas and Ms. Sridevi D Aralikatti and Ms. Steffi J. Bhasme},
        title = {The gig economy and its influence on traditional HR practices},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {4078-4084},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174248},
        abstract = {The gig economy, characterized by flexible and temporary labour arrangements, has gained significant momentum in recent years, transforming traditional employment structures. This research paper explores the implications of India's expanding gig economy on Human Resource Management (HRM) practices and its effects on major industries.
The rapid growth of the gig economy in India is driven by technological advancements, evolving work preferences, and the rise of digital platforms. Key HRM considerations in this evolving landscape include talent acquisition and recruitment, workforce planning and management, legal and compliance challenges, flexibility and cost optimization, innovation through specialized expertise, and fostering workforce diversity and inclusion.
To effectively navigate this shift, HR departments must adapt by revising recruitment strategies, implementing flexible workforce management practices, and addressing complex legal concerns. While large enterprises can leverage the gig economy for cost efficiency, enhanced innovation, and a more diverse talent pool, they must also tackle the challenges associated with this dynamic labour market.},
        keywords = {Gig Economy, HRM Practices, Large Enterprises, Workforce Management, Performance Optimization.},
        month = {March},
        }