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@article{174711,
        author = {MrsK.Naganandhini and Mr K.Vijayakumar and Mr  S.Vikram},
        title = {GUIDANCE ABOUT DEVELOPING WEBSITES MARKETPLACE FOR FARMERS TO CONSUMERS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {1295-1297},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174711},
        abstract = {This research paper explores the development of a website market place aimed at bridging the gap between farmers and consumers. The platform seeks to address critical challenges in the agricultural supply chain, including the inefficiencies of middlemen, limited market access for small- scale farmers, and transparency issues in pricing. The planned solution is a user- friendly digital marketplace that connects farmers directly with consumers, enabling the sale of fresh produce, livestock, and agricultural products. The study delves into key design considerations, including user experience (UX), mobile responsiveness, and integration of localized features to cater to diverse farming communities. It also examines the role of technologies such as e-commerce frameworks, secure payment gateways, and real-time inventory tracking. Special attention is given to sustainable practices, ensuring eco-friendly packaging and transportation solutions.
By analyzing case studies, stakeholder feedback, and market trends, this research provides actionable insights into the platform's potential to improve farmers' income, enhance consumer access to fresh products, and foster afair, sustainable agricultural ecosystem. The findings underscore the transformative impact of digital marketplaces in promoting direct farmer-to-consumer engagement and reducing food supply chain in efficiencies.},
        keywords = {E-commerce for Farmers, Sustainable Agriculture Technology, Agricultural Digital Transformation, Local Food Systems, Mobile Agriculture Marketplaces, AgriTech Innovation},
        month = {April},
        }