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@article{174858,
        author = {VIJAYA BHASKAR.REDDYPOGU and Dr.U.Devi Prasad},
        title = {Impact of Generative AI in E-Commerce Business Performance: An Empirical Study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {1006-1015},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174858},
        abstract = {The e-commerce sector has experienced radical transformations because of the incorporation of artificial intelligence, and generative AI has emerged as a transformative force, Generative AI's capacity to produce novel content, automate processes, and offer individualized experiences has opened up new possibilities for improving business performance. This empirical study examines the impact of Generative AI on e-commerce business performance, focusing on customer satisfaction, conversion rates, and revenue growth. Using a mixed-methods approach, the study analyzes data from 400 e-commerce customers and 30 e-commerce businesses. The results demonstrate significant improvements in customer satisfaction (20%), conversion rates (30%), and revenue growth (25%) among businesses adopting Generative AI. The study provides valuable insights for e-commerce businesses, policymakers, and researchers seeking to leverage Generative AI for business success.},
        keywords = {Generative AI, E-commerce, Business performance, Customer satisfaction, Conversion rates, Revenue growth},
        month = {April},
        }