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@article{175045,
        author = {BHARODIYA TISHA MANOJBHAI and Hani B. Lalruatkimi and Krunal Rathod},
        title = {THE PROSPECT OF CONSUMER TOWARDS EVENT MANAGEMENT COMPANIES IN INDIA},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {1547-1550},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175045},
        abstract = {The Indian event management industry has witnessed significant growth in recent years, driven by evolving consumer preferences, technological advancements, and the increasing importance of experiential events. This paper explores the emerging trends in consumer behaviour, expectations, and the evolving role of event management companies in India. By analysing consumer demands, challenges faced by service providers, and opportunities for growth, the research identifies key strategies that can enhance customer satisfaction and promote industry expansion. The study highlights the increasing demand for personalization, technology integration, and sustainability, providing insights into the future direction of the Indian event management industry.},
        keywords = {Consumer Behaviour, Event Management India, Industry Growth Technology, Market Trends, Sustainability},
        month = {April},
        }