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@article{175170,
        author = {ved},
        title = {The Role of Various Factors Affecting Product Purchasing Decisions in the Tile and Adhesive Industry},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {2272-2274},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175170},
        abstract = {This report provides a comprehensive analysis of the adhesive industry in India, examining its growth, product profiles, distribution channels, key issues, and future trends. The study also includes a detailed company analysis of MYK LATICRETE India Private Limited, focusing on its financial performance, strategic initiatives, and market positioning. The research employs Porter's Five Forces model and PESTEL analysis to evaluate the industry's competitive landscape and external influences. Key findings highlight the industry's growth potential, driven by technological advancements and increasing demand from various sectors, along with challenges such as raw material price volatility and environmental regulations.},
        keywords = {},
        month = {April},
        }