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@article{175275,
        author = {P.Divyabharathi},
        title = {A Study on Investments Risk Tolerance of Different Demographics groups House Holds in Coimbatore},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {2509-2514},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175275},
        abstract = {The research paper aims to explore the investment risk tolerance of different demographic groups. The primary data for the study have been collected from the 295 users in Coimbatore through the issue of a well-structured questionnaire by using a convenient sampling technique. The simple percentage and chi-square tests have been used to analyze the data. The study finds that demographic factors significantly influence investors' risk acceptance levels. Moderate risk acceptance is common across selected variables. With regards to the qualification of the investors who have completed up to higher secondary, they accept a low level of risk. And with regard to the occupation, retired individuals and housewife investors accept a low level of risk. And the investors who have more than two members in their family accept a low level of risk. And with regard to the number of dependent family members, it is identified that increases in the level of dependent members reduce the risk-accepting level of the investors. And the chi-square test identified that the age, occupation, family member, and answering investment decision have a significant relationship between the extents of accepting risk.},
        keywords = {Risk tolerance investment demographic factors Preferences},
        month = {April},
        }