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@article{175381,
        author = {ERANTI SAI DINESH and ERANTI SAI KISHAN and LAKKI REDDY VARSHITHA and PAVANI M and BATTULA BHAVYA and SHARMASTH VALI},
        title = {MOBILE APP FOR DIRECT MARKET ACCESS FOR FARMERS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {2698-2702},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175381},
        abstract = {Agriculture is the backbone of most economies, but farmers tend to face restricted market access, thin profit margins, and reliance on intermediaries. This study introduces the creation of a Mobile App for Direct Market Access for Farmers, developed with Android Studio to close the gap between farmers and consumers. The suggested application empowers farmers by facilitating direct sales, cutting out middlemen, and guaranteeing fair prices for their produce. The application combines capabilities like live pricing, order management, secure payment processors, GPS-enabled buyer-seller mapping, and multi-language support, providing accessibility to various users. System architecture relies on Firebase for real-time database management and RESTful APIs for easy communication between buyers and sellers. By using this mobile app, farmers can post their produce, bargain over price, and finish transactions with ease, generating better financial returns and minimizing post-harvest losses. Pilot testing and user reaction suggest that the application increases market efficiency and farmer incomes. The study documents the potential of mobile technology to revolutionize the agricultural supply chain, facilitate sustainability, and contribute to rural economic development.},
        keywords = {Mobile App, Direct Market Access, Farmers, Android Studio, E-commerce, Digital Marketplace, Agriculture.},
        month = {April},
        }