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@article{176005,
        author = {Akash kumar and Abhishek bharti and Atish chauhan and Mridul kumar singh and Priya Tyagi},
        title = {Influencer Engagement & Sponsorship Coordination},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {6838-6842},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=176005},
        abstract = {Influencer marketing has emerged as a powerful tool for brands to connect with audiences authentically and personally. However, the growing complexity of managing influencer relationships and campaign logistics has highlighted the need for structured, data-driven coordination tools. This project presents the development of an Influencer Engagement and Sponsorship Coordination Platform—a comprehensive web-based system designed to bridge the gap between brands (sponsors) and social media influencers. The platform provides an intuitive interface for three user roles: Sponsors, Influencers, and Administrators. Sponsors can discover and evaluate influencers using advanced search filters based on niche, engagement metrics, and audience demographics. They can create and manage campaigns, send personalized ad requests, negotiate terms, and track performance. Influencers can browse public campaigns, respond to ad requests, manage collaborations, and showcase their profile and engagement data. Administrators oversee platform activity, moderate content, and manage user accounts to ensure integrity and compliance. Built using Python’s Flask framework, with a responsive frontend using Bootstrap and Jinja2 templating, the system leverages SQLite for lightweight data management. The project follows an iterative development methodology to ensure adaptability and user-centric design. Core Core functionalities such as campaign management, influencer discovery, ad request handling, and role-specific dashboards were successfully implemented and tested.This platform aims to streamline influencer-brand collaborations, reduce communication barriers, and promote transparency through structured workflows and integrated analytics. It lays the foundation for a scalable solution that can evolve to include automated matching, secure payment processing, and comprehensive performance reporting, ultimately contributing to the professionalization and efficiency of influencer marketing practices},
        keywords = {Brand Promotion, Consumer Behavior, Influencer Marketing, Sponsorship Coordination},
        month = {May},
        }