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@article{176023,
        author = {Vatsal chudasama and Hemangi makwana and Isha chitroda},
        title = {FectersFactor influencing investment Decision of the individual Related to selected individual investor in Bhavnagar},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {6843-6844},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=176023},
        abstract = {In Bhavnagar City is experiencing investment landscapes driven by various factors that have an impact on the investment decisions of individual investors. The research paper lays out to determine some of the determinants of investment decisions by a group of selected individual investors across this region. This study employs a mixed-method approach and collects data from the respondents by administering questionnaires containing structured surveys that provide quantitative data as well as through interviews that intend to provide qualitative responses to reach a broader perspective of investment behaviour.
It shows that many factors influence an investment decision, including financial literacy, risk tolerance, socio-economic status, market trends, and access to information. Psychological factors like investor confidence and behavioural biases are not to be overlooked also. External economic conditions and local cultural attitudes about investment also receive attention from this research.
As such, offering the elaborated analysis of these determinants will empower this paper to further understand the specialized investment dynamics taking place in Bhavnagar City. This will thereby add on better financial planning and education measures suited to individual investors. Insights drawn from this research could help policymakers, financial advisors, and educational organizations as resources that may establish conscious investments within community parameters.},
        keywords = {},
        month = {April},
        }