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@article{176262,
        author = {B. LAKSHMI NARAYANAN and Dr. R. JEYARANI},
        title = {A STUDY ON IMPACT OF DIGITAL MARKETING ON CUSTOMER SATISFACTION},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {5670-5676},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=176262},
        abstract = {This study examines the main challenges that businesses encounter while implementing integrated systems, such as issues with data security, technology compatibility, change aversion, high implementation costs, and a shortage of qualified staff. The research has been conducted to gather information from 110 respondents & a structured questionnaire will be used to collect the information from the respondents. The data which was collected from them will be analyzed and classified. The hypothesis solved in the study are Chi -Square, Anova and correlation.},
        keywords = {},
        month = {April},
        }