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@article{176630,
        author = {DHAMELIYA MEET DINESHBHAI and VEGAD VIMAL JIVRAJBHAI and VEGAD ANIL BUDHABHAI and SAVANI CHINTAN SURESHBHAI},
        title = {A COMPARATIVE STUDY OF SOCIAL MEDIA MARKETING},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {5752-5758},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=176630},
        abstract = {Social media has changed how businesses do marketing. It helps companies reach the right people, track customer behavior, and build strong relationships with customers. Platforms like Facebook, Instagram, YouTube, LinkedIn, and Twitter allow businesses to promote their products at a low cost.
With social media, people can share their opinions and experiences about different products and services. However, some businesses still don’t fully understand the real benefits of social media marketing or the best ways to use it.
In the past, social media did not exist, but now it has become essential. Facebook alone has over 1.28 billion users, and many people use other platforms like Twitter and LinkedIn. Businesses must use social media to connect with customers, gain trust, and quickly respond to their questions.},
        keywords = {Social Media Content, Content Creation, Content Strategy, Social Media Trends, Visual Content, Meme Marketing, Social Media Influencers},
        month = {April},
        }