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@article{177012,
        author = {Arvind Panwar and Muskan Singh and Farheen and Chanchal and Garima Dixit},
        title = {Bridging the Gap: How Digitalization is Reshaping Tour and Travel},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {14-19},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=177012},
        abstract = {Our world is always changing right now, and the digital surroundings are always changing as well. In the travel and tourist sector, hardly no managerial choice exists unrelated to digitalisation. Furthermore, this applies not only to the simplicity of contact with customers of tourism services but also to the administration of the company itself or to optimising and cost reduction. Thus, this paper intends to investigate the evolution of the online tourism market, the most visited travel and tourism websites, and the use of several digital transformation topics among accommodation businesses, such as: social media marketing, online advertising, customer relationship management, and online distribution channel management.},
        keywords = {digitalization, artificial intelligence, travel, tourism industry},
        month = {April},
        }