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@article{178371,
        author = {Sufail and Sachin and Sameer Khan and Bhuvneshwar},
        title = {Predictive Analysis ,Ai Chat bot and Marketing Campaigns Used for Salesforce},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {4708-4711},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178371},
        abstract = {In the current scenario, data is going to be generated in massive quantities. Salesforce utilizes data to assist customers in building their own businesses to facilitate growth in the present age. However, both the present and future rely on technology and robotics. AI and machine learning are employed in Salesforce to facilitate a better understanding of CRM (Customer Relationship Management), which means establishing a connection between the customer and provider. Salesforce acts as a service provider, offering cloud services similar to Amazon Web Services Google, Microsoft Azure, and cloud etc.
Salesforce employs AI technology for accessible predictive analysis, sales enablement, customer service chatbots, marketing campaigns, etc.
Predictive analysis helps forecast future events by examining customer information. This approach aids in addressing future questions. AI assists in gathering unnecessary data for customers and creating a dataset, as well as analyzing the data to support better decision-making and enhance outcomes across their business.
Customer service chatbots utilize artificial intelligence to facilitate human interactions. The functionality of chatbots includes: Automated Support, Instant Responses, Personalized Interactions, Task Automation, and 24/7 Availability, etc.
Marketing campaigns consist of strategic activities that promote a business's objectives or goals. In today's landscape, a significant portion of this collaboration among various marketers can be accomplished using cloud-based applications and tools.},
        keywords = {Predictive Analysis, Customer Service Chat Bots, Marketing Campanings For AI;},
        month = {May},
        }