Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{178381,
        author = {Sneha Tiwari and Dr Arpita Pandey},
        title = {Consumer Behaviour in E-commerce: Understanding Consumers’ Online Grocery Shopping Behavior and Examining the Influence of User Experience Design},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {6739-6743},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178381},
        abstract = {The burgeoning landscape of e-commerce has witnessed a significant surge in online grocery shopping, transforming how consumers procure their daily necessities. This research endeavours to understand the intricate facets of consumer behaviour within this digital marketplace, specifically focusing on the online shopping behaviours for food and groceries. Furthermore, it investigates the critical role of user experience (UX) design in shaping consumers' purchasing decisions. By examining user preferences, pain points, and the perceived importance of various website and app design elements, this study aims to elucidate how a well-crafted digital experience can influence consumer engagement and drive purchasing outcomes in the online grocery sector.},
        keywords = {E-commerce, Consumer Behaviour, Online Grocery Shopping, UI/UX Design, Online Purchasing Decisions},
        month = {May},
        }