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@article{178456,
        author = {Kiran R and Arun Kumar P and Jishnu Kumar GS and Praveen Kumar S and Md Ziaur Rahman},
        title = {Mobile App for Direct Market Access for farmers},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {3501-3508},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178456},
        abstract = {In the rapidly evolving agricultural sector, direct market access has become essential for empowering farmers and improving their economic outcomes. Traditionally, farmers face numerous challenges including lack of market information, middlemen exploitation, and limited access to potential buyers. This project aims to design and develop a mobile application that enables farmers to directly connect with consumers, retailers, and institutional buyers, thereby eliminating intermediaries and ensuring fair pricing. The core objective of this project is to provide a digital platform where farmers can register, list their produce, manage orders, and receive payments securely. The app also offers customers the ability to browse and purchase fresh produce directly from local farmers, fostering transparency and trust in the supply chain. By leveraging mobile technology, this solution seeks to bridge the gap between producers and consumers, enhance market efficiency, and support sustainable agricultural practices. Ultimately, the application aims to empower farmers with greater control over their sales while delivering fresh, affordable produce to consumers.},
        keywords = {Direct Market Access, Mobile App for Farmers, Agricultural Supply Chain, Order Management, Farmer- Customer Platform.},
        month = {May},
        }