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@article{178505,
        author = {Raj Dutt Tyagi and Syed Naushad Imam and Priyansh Sharma and Shivam and Rohit Kushwaha},
        title = {Revolutionizing E-Commerce with Generative AI: Enhancing Personalization, Automation, and Business Growth},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {3452-3458},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178505},
        abstract = {By improving personalisation, content creation automation, and business operations optimisation, generative artificial intelligence (GenAI) is revolutionising the e-commerce sector. Using cutting-edge artificial intelligence models like GPT and DALL-E, e-commerce sites may provide intelligent recommendation systems, hyper-personalized consumer experiences, and AI-generated product descriptions. With an eye on customer engagement, marketing automation, inventory control, and fraud detection, this paper investigates GenAI's uses in e-commerce.
The study addresses key research questions: (1) How does GenAI improve customer experience in e-commerce? (2) What are its implications for business efficiency and automation? (3) What ethical and security challenges arise from AI-driven commerce? Findings indicate that GenAI significantly enhances business productivity and customer satisfaction, though challenges like AI bias, data privacy, and deepfake risks persist.
This study benefits academics by shedding light on AI-driven e-commerce changes and by giving useful advice for companies trying to include GenAI for competitive advantage and sustainable development.},
        keywords = {Generative AI, E-commerce, Personalisation, Automation, Customer Experience, Business Efficiency, AI Ethics, Fraud Detection, Marketing Automation, Inventory Management, Data Privacy.},
        month = {May},
        }