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@article{178664,
        author = {M.Nandeeswar and S.Harshith and K.Viswa Teja and Av Sivananda Reddy and Ds Jayachandran and Mr. Ramamurthy Ketha},
        title = {Mobile App for Direct Market Access for Farmers},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {5893-5900},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178664},
        abstract = {The Pick Fresh app functions as a mobile-centric interface for connecting local sellers with local consumers, thereby facilitating hyperlocal commerce through increased accessibility and communication. The system enables users to find local sellers and send direct product inquiries through an intuitive interface. Upon sending a product inquiry, the seller can either approve or decline it. If the inquiry is approved and the seller is within a 1-kilometer radius of the user, the app automatically sends a location-based notification to inform the user. The application of GPS proximity alerts in this system enables timely and context-sensitive interactions, greatly improving the speed and reliability of local product exchange.
One of the basic innovations of the Pick Fresh app is the support of multilingualism, allowing users to access the app in their preferred language—Tamil, Telugu, Kannada, Hindi, or English. This is particularly important in a geographically dispersed region where languages differ, as it bridges the communication divide and allows the platform to become inclusive to more people. Through the support of multiple languages, the app enhances user engagement, especially among non-English speakers, thereby providing equal access to local online shopping platforms. By offering regional language support, not only is the user experience enhanced, but so are the local vendors and consumers who otherwise remain excluded from the online marketplaces.},
        keywords = {Android Application, Agricultural Marketplace, Local Commerce, Seller-Buyer Interaction, Location-Based Services, Government Schemes, Multi Language Interface, Direct Market Access},
        month = {May},
        }