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@article{178750,
        author = {Aditi Mandole and Sneha Jha},
        title = {User Behavior Analysis in Online Service Aggregation: A Case Study of Sarvkarya},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {5662-5665},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178750},
        abstract = {Sarvkarya is an emerging all-in-one service aggregation platform designed to connect local service providers with customers, particularly in rural and semi-urban areas. Under- standing user behavior on the platform is essential for improving service adoption, user retention, and operational efficiency. This study analyzes early-stage user engagement trends, identifies challenges faced by service providers and customers, and explores methods to enhance the platform’s usability. The research uses basic data tracking, qualitative feedback, and observational analysis to assess user behavior. The findings highlight key factors affecting service bookings, common drop-off points, and potential improvements. By addressing these challenges through simplified workflows and better provider support, Sarvkarya can optimize its growth and impact in the service aggregation sector.},
        keywords = {Online Service Aggregation, User Behavior, Digital Marketplace, Service Provider Challenges, Customer Engagement, Sarvkarya},
        month = {May},
        }