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@article{179242,
        author = {Gopalan P and Dr. Sathya Devi},
        title = {The Impact of Cyber security Awareness on Customers' Trust and Adoption of Internet Banking in Palakkad District, Kerala.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {6418-6426},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=179242},
        abstract = {The present study investigates the impact of cybersecurity awareness on customers' trust and adoption of internet banking in Palakkad District, Kerala. The research aims to understand how customers' knowledge and perception of cybersecurity risks influence their willingness to use digital banking services. The study employs a quantitative approach, collecting data through a structured questionnaire from a sample of bank customers in the district. The findings reveal that increased cybersecurity awareness positively impacts customers' trust in internet banking, which in turn enhances their adoption of these services. The results also highlight the importance of financial institutions proactively educating customers about cybersecurity best practices to foster a secure and reliable digital banking ecosystem. The study contributes to the existing literature on the intersection of cybersecurity, customer trust, and the adoption of innovative banking technologies, with practical implications for banks to strengthen their cybersecurity measures and communication strategies.},
        keywords = {},
        month = {May},
        }