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@article{179773, author = {DR. YASMIN Z. SHAIKH}, title = {CASH VS DIGITAL PAYMENT: THE CHANGING PERSPECTIVE IN GOA}, journal = {International Journal of Innovative Research in Technology}, year = {2025}, volume = {11}, number = {12}, pages = {8649-8654}, issn = {2349-6002}, url = {https://ijirt.org/article?manuscript=179773}, abstract = {Cash dominates the payment systems in India, but due to initiatives of the government, banks and consumers growing faith in digital payment systems, consumers are shifting towards digital payments at a fast pace. The period of demonetisation and the pandemic pushed customers to shift towards a cashless way of life. The increase in the use of internet and Smartphone’s has further accounted for growth in digital payments. Though many people still prefer cash transactions, digital payments are fast and enable money transfer round the clock. Thus, conventional digital payments are coexisting with cash payments. This paper provides an overview of the changing perspective of a customer from cash to digital modes of payment. The paper also highlights the popular digital payment apps adopted by customers. These apps are increasingly being utilised for day to day transactions, transforming the entire market scenario from a cash based system to a digital realm of payment .}, keywords = {cashless transactions, digital payments, cash based, demonetisation}, month = {May}, }
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