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@article{179873,
        author = {Affan Tanveer Ansari},
        title = {Study on customer relationship management (CRM) practices at ELIVAAS, Gurgaon, Haryana},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {8072-8073},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=179873},
        abstract = {This paper presents an analytical study of 
Customer Relationship Management (CRM) practices 
at Elivaas, a hospitality and property management 
company based in Gurgaon, Haryana. The study 
explores how CRM tools and methodologies such as 
Zoho and HubSpot are integrated into the company’s 
operations to improve guest satisfaction and business 
outcomes. Data was collected through interviews, 
internal reports, and feedback analysis. The findings 
suggest that a personalized, data-driven CRM 
approach significantly contributes to customer 
retention, operational efficiency, and transparency in 
stakeholder communication.},
        keywords = {CRM, Hospitality, Guest Experience,  Customer Retention, Elivaas, Zoho, HubSpot},
        month = {May},
        }