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@article{180311,
        author = {Drishti Shakya},
        title = {Impact Of Digital Banking On Customer Satisfaction},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {1371-1372},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180311},
        abstract = {The banking sector has crossed a great 
insight with the adoption of digital banking all around 
the world. This revolution has revamped the 
expectations of customers, with unprecedented 
convenience, speed, and accessibility. This dissertation 
examines the impact of digital banking on customer 
satisfaction through the analysis of different digital 
banking services, their strengths, weaknesses, and 
overall impact on user experience. 
The research is based on secondary information, i.e., 
academic texts, industry publications, and case studies, 
but not using primary research techniques like surveys 
or questionnaires. Research shows that online banking 
increases customer satisfaction through ease of 
financial transactions, increased service efficiency, and 
customized banking experience. Nevertheless, issues 
like cyber threats, technology breakdowns, and the 
digital 
divide can inversely affect customers' 
perceptions. The dissertation wraps up with strategic 
suggestions for financial institutions to enhance digital 
banking services and raise customer satisfaction.},
        keywords = {},
        month = {June},
        }