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@article{180318,
        author = {RUDHALI LILHARE and NITIN CHARPE and MANSHI PATLE and DIPALI KATRE and RAMESH KHASAVAT and PRAFUL GAYDHANE},
        title = {FORMULATION AND EVALUATION OF ANTI-AGING FACE SERUM},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {749-754},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180318},
        abstract = {This face serum is a lightweight, fast
absorbing skincare product formulated to target key 
skin concerns such as hydration, brightening, anti
aging, and skin texture improvement. It is enriched with 
a potent blend of active ingredients including 
hyaluronic acid, niacinamide, vitamin C, and botanical 
extracts that work synergistically to nourish the skin, 
reduce the appearance of fine lines, and promote a 
radiant complexion. The serum is designed for all skin 
types and is free from parabens, sulfates, and artificial 
fragrances. Regular use of the serum results in visibly 
healthier, smoother, and more youthful-looking skin. 
Clinical evaluations and consumer testing have 
demonstrated its effectiveness and high tolerability, 
making it a valuable addition to any skincare routine.},
        keywords = {},
        month = {June},
        }