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@article{180442,
        author = {SHIVAM SHARMA},
        title = {A STUDY ON PERFORMANCE OF LIFE INSURANCE INDUSTRY IN INDIA},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {1860-1864},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180442},
        abstract = {The insurance sector in India plays a pivotal role in the nation’s economic development, offering financial security and risk management to individuals and businesses. This research paper analyzes the growth trajectory, regulatory framework, and emerging trends in the Indian insurance industry. It delves into the impact of liberalization, privatization, and increased foreign direct investment (FDI) on market dynamics, alongside the contributions of government-backed initiatives such as Ayushman Bharat and Pradhan Mantri Fasal Bima Yojana.
Despite significant growth in life and non-life insurance segments, the sector faces challenges such as low penetration, limited rural outreach, and operational inefficiencies. The study also explores the transformative role of digitalization, artificial intelligence, and data-driven solutions in addressing these challenges. Based on a comprehensive review of data from IRDAI reports, market analyses, and case studies, the paper presents insights into potential strategies for enhancing accessibility, improving operational efficiency, and fostering sustainable growth in the Indian insurance sector.},
        keywords = {},
        month = {June},
        }