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@article{180538,
        author = {Dr.T.Renuga Devi and S.Madhushree and R.Mathumitha and D.Y.Mirudula},
        title = {A study on consumer satisfaction towards green products in erode district},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {1403-1405},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180538},
        abstract = {Green technology is potentially important 
concept which plays a role to achieve the global 
sustainable development. Today the world needs a new 
serious innovation, which would lead for a better 
environment. The basic objective of the study is to 
realize the requirement of innovative green products 
for today's global market and also try to identify the 
negative impact of non-green products. For the 
purpose of the study, a particular city (Erode city
Tamil Nadu State) has been selected, collected 
required data from various available resources, 
analysed with suitable statistical methods and 
identified facts. The study reveals that the so-called 
green products or organic products has more positive 
impact to the mankind's and helps to eradicate certain 
issues pertaining to green technology. It helps for the 
sustainable development. The study also throws a light 
on future research opportunities. 
The factors that determine the consumer's willingness 
to buy green products are because of their 
consciousness about the environment and their health. 
People have become more willing to pay for green 
products. Their willingness to buy green products will 
be greater than traditional products as the consumers 
in the contemporary world marketplace generally 
exhibit a heightened awareness of environmental issues 
and consequently experience significant levels of 
environmental concern. Other than that, consumers 
are more willing to purchase green products because 
green products have the least impacts and harmful 
effects toward the environment and human health. 
Therefore, it could be said that consumers are willing 
to buy green products because they are "green" and 
eco-friendly.},
        keywords = {Green products, Biodegradable , Reusable  products, Organic products.},
        month = {June},
        }