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@article{180539,
        author = {Ponnumani. K and Shanmugapriya.D},
        title = {Human Resource Management Practices in Friends Labels},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {1825-1830},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180539},
        abstract = {This study explores the Human Resources Management (HRM) practices within Friends Labels, a growing enterprise in the apparel and textile sector. As organizations increasingly recognize the strategic value of effective HRM, this research aims to evaluate how Friends Labels implements core HR functions such as recruitment, training and development, performance management, employee engagement, and compliance. Using a qualitative approach, including interviews and internal document analysis, the study identifies both strengths and areas for improvement in the company's HR framework. Findings suggest that while Friends Labels demonstrates a strong commitment to employee development and workplace culture, challenges persist in formalizing performance appraisal systems and aligning HR strategy with long-term organizational goals. The study concludes with recommendations to enhance HR effectiveness, thereby supporting sustainable growth and competitive advantage.},
        keywords = {HR effectiveness, Friends Labels, Employee engagement, Performance appraisal.},
        month = {June},
        }