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@article{180732,
        author = {D.Saranya},
        title = {CONSUMER SATISFACTION TOWARDS ECO-FRIENDLY PRODUCTS - A STUDY WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {2287-2290},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180732},
        abstract = {This study investigates consumer satisfaction with eco-friendly products within the Coimbatore district. It examines the level of awareness, purchasing behaviour, and factors influencing consumer decisions regarding these products. The research also identifies challenges faced by consumers in adopting eco-friendly alternatives and their overall satisfaction levels. Primary data was collected from a sample of consumers in Coimbatore through surveys and analyzed using statistical tools to understand the prevailing attitudes and satisfaction levels. The findings aim to provide insights for businesses and policymakers to better promote and enhance the consumption of eco-friendly products in the region. Evaluating the overall satisfaction of consumers with the eco-friendly products they have purchased and used. The results of this study are expected to offer valuable recommendations for businesses to tailor their marketing strategies and product offerings to better meet consumer needs and preferences in the eco-friendly market. Additionally, it can inform policymakers about effective measures to encourage the adoption of sustainable consumption practices in Coimbatore district.},
        keywords = {},
        month = {June},
        }