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@article{180993,
        author = {Shreesha R Huddar},
        title = {Research Paper Digital Marketing in India – Evolution, Impact, and Future Trends},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {3235-3241},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180993},
        abstract = {Digital marketing has revolutionized the marketing landscape in India, transforming how businesses engage with consumers. This paper explores the evolution of digital marketing in India, its current impact across various sectors, and emerging trends shaping its future. Through a systematic review of secondary data, the study highlights the pivotal role of digital marketing in driving economic growth, enhancing consumer engagement, and fostering innovation in the Indian market.},
        keywords = {Digital Marketing, E-commerce, Social Media Marketing, SEO, Content Marketing, Artificial Intelligence, Digital India, Consumer Behavior, Rural Digitalization.},
        month = {June},
        }