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@article{180999,
        author = {Sukeshni Moon},
        title = {BeautyVerse: Exploring the Virtual Beauty Market in the Metaverse},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {6333-6334},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180999},
        abstract = {The convergence of technology and beauty has paved the way for a new era known as the "BeautyVerse"—a virtual beauty ecosystem within the metaverse. As digital transformation accelerates across industries, beauty brands are leveraging virtual reality, artificial intelligence, and non-fungible tokens (NFTs) to enhance customer engagement and revolutionize the retail experience. This research explores how the beauty industry is entering the metaverse, focusing on virtual try-ons, gamified interactions, and immersive experiences. Using qualitative methods and a review of real-world brand initiatives, this paper analyzes the opportunities and challenges the BeautyVerse presents, especially for emerging beauty brands aiming to expand globally.},
        keywords = {BeautyVerse, Metaverse, Virtual Beauty Market, AI in Cosmetics, Augmented Reality, NFTs, Virtual Try-On, Beauty Brands, XR in Retail},
        month = {September},
        }