Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{181042,
        author = {ANJALI SHARMA and HARSHIT AGARWAL and RIYA MATHUR},
        title = {The Impact of Artificial Intelligence on Business Decision-Making: Transforming Strategies for Competitive Advantage},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {3746-3753},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181042},
        abstract = {By facilitating data-driven insights, process automation, and strategic innovation, artificial intelligence is transforming business decision-making. This study investigates how artificial intelligence may improve business strategy and provide a competitive edge. The study looks at machine learning, predictive modelling and analytics driven by AI that facilitate risk assessment, market forecasting, and real-time decision-making. While AI has many benefits, such as increased productivity, lower costs, and more individualized consumer experiences, it also has drawbacks, such as hazards to data privacy, ethical dilemmas, and difficulties collaborating with humans.
This paper gives a thorough examination of AI's impact on business strategy through case studies and industry trends. It also makes recommendations for how businesses may successfully integrate AI while reducing related risks. The results advance our knowledge of how AI will influence corporate innovation and competitiveness in the future.},
        keywords = {AI-Driven Strategy, AI in Corporate Strategy, AI Ethics and Challenges, Business Intelligence, Data-Driven Decision-Making, Human-AI Collaboration, Machine Learning},
        month = {June},
        }