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@article{181079,
        author = {Durgaprasad reddy Manda},
        title = {Designing for Instant Gratification in Urban Fashion: A UX Research Paper on in-minutes Delivery Platforms},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {3997-4006},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181079},
        abstract = {Urban consumers are increasingly seeking immediate solutions to their needs, including fashion. This case study explores the design of a hyperlocal fashion delivery service that promises style at users' fingertips—within just 10 minutes. Drawing on user experience (UX) research and interaction design methods, we address how to balance the demand for speed, trust, personalisation, and fashion curation in a fast-paced urban environment. Through generative and evaluative research, persona development, user journey mapping, and low-fidelity prototyping, this project highlights the unique UX challenges of designing for instant gratification in fashion. The study emphasises the importance of emotion-driven design and seamless flow in satisfying impulse fashion needs without overwhelming the user. We reflect on the evolving role of UX design in facilitating trust and decision-making in time-sensitive services.},
        keywords = {Instant Gratification, UX Design, Fast Fashion, Hyperlocal Delivery, Urban Consumers, 10-Minute Delivery, User Journey},
        month = {June},
        }