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@article{181101,
        author = {Dr. M.P. Kumaran and Sharveshwaran B},
        title = {Evaluation Of Customer Feedback To Enhance Our Products In Simta Clear Coats Private Limited},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {6144-6148},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181101},
        abstract = {This study explores the role of customer feedback in enhancing product quality, customer satisfaction, and business growth at Simta Clear Coats Private Limited. Data collected through structured questionnaires was analyzed using ANOVA, chi-square, and correlation tests. Findings show that demographic factors like age and gender do not significantly impact usage, indicating that customer behavior is better explained by factors such as preferences, digital literacy, and engagement. The study highlights the need for businesses to focus on broader experiential variables and structured feedback systems to improve customer experience and marketing outcomes.},
        keywords = {Consumer Behavior, Customer Feedback, Customer Satisfaction, Digital Engagement, Marketing Strategy, Product Improvement, Service Quality, Usage Impact.},
        month = {July},
        }