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@article{181407,
        author = {Dr. P. Vimal Kumar and Mr. S. Vignesh},
        title = {Optimizing Product Listings for Enhanced Visibility and Sales on E-commerce Platforms},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {4049-4054},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181407},
        abstract = {This research aims to analyze and improve the visibility and performance on e-commerce platforms, with a specific focus on a sustainable clothing brand based in Tirupur, Tamil Nadu. In the competitive online retail environment, many clothing brands face challenges related to poor product discoverability, suboptimal listings, and inefficient logistics. Despite offering high-quality and eco-friendly products, these brands struggle to attract and retain customers online due to inadequate product presentation, keyword optimization, and listing design. The study focuses on key factors such as product descriptions, visual content, SEO strategies, customer behavior, and shipping efficiency to identify opportunities for improvement. A mixed-method approach involving descriptive and exploratory research design was adopted, using a sample size of 150 respondents. Primary data were collected through structured questionnaires, while secondary data were sourced from journals, books, and online publications. Statistical tools like simple percentage analysis, rank analysis, t-tests, ANOVA, and chi-square tests were employed to interpret the data. Findings suggest that family recommendations and social media influence purchase decisions significantly. Optimizing listings with engaging visuals and relevant keywords greatly enhances visibility and sales performance. However, challenges such as pricing pressure, work-life balance for retail employees, and logistics delays remain critical concerns.},
        keywords = {Product Listing Optimization, Online Visibility, Digital Marketing, Consumer Behavior, SEO, Customer Satisfaction, Baby Apparel, Sustainable Fashion, Chi-square Test, ANOVA, Rank Analysis, Online Retail, Brand Performance, Purchase Decision, Product Descriptions, Logistics Efficiency.},
        month = {June},
        }