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@article{181786,
        author = {Dr. Garima Mishra},
        title = {DIGITAL TRANSFORMATION IN TOURISM: BRIDGING RURAL AND URBAN EXPERIENCES IN INDIA},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {5651-5662},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181786},
        abstract = {This study explores the impact of digital transformation on bridging the gap between rural and urban tourism experiences in India. It highlights how digital technologies, such as mobile applications, augmented and virtual reality, and big data analytics, are reshaping the tourism industry by connecting less-visited rural destinations with urban tourists. The transformation is enabling the creation of sustainable tourism practices, enhancing the overall tourist experience, and promoting rural areas as viable tourism destinations. However, it also presents challenges, including the risk of a digital divide between urban and rural areas, which necessitates public intervention and strategic policies. The study emphasizes the importance of community engagement, government initiatives like the Digital India program, and the role of new technologies in creating a more inclusive and equitable tourism landscape. The findings suggest that while digital transformation offers significant opportunities for the tourism industry, careful planning and implementation are required to ensure that these benefits are shared equitably across both rural and urban areas.},
        keywords = {Digital transformation, Rural & urban tourism, Strategic policies, Digital India program, Sustainable tourism, Digital divide, Government initiatives, etc.},
        month = {June},
        }