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@article{182252,
        author = {Vidhi Somani},
        title = {A Study on the Stock Market  Participation in India & Applications preferred by Select Metropolitan Investors},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {2215-2245},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182252},
        abstract = {This study investigates the recent surge in stock market participation in India, with a particular focus on the applications preferred by Indian investors. Utilizing a quantitative research methodology, data was collected from 451 respondents across various demographics, primarily in Hyderabad, through structured questionnaires. The research explores the influence of financial inclusion programs, user-friendly trading applications, relaxed KYC norms, and the growing risk appetite among millennials on investment behavior. Key findings highlight that demographic factors such as age, occupation, education, and gender significantly impact stock market participation, while location does not. The study also reveals that while user interface and financial news are important, they do not significantly influence the choice of trading application. Lack of knowledge, fear of loss, and trust issues are major barriers to market entry, but a majority of non-investors express willingness to participate if provided with proper guidance and tools. The research underscores the need for enhanced financial literacy and targeted educational initiatives to foster broader and more informed participation in India’s evolving stock market ecosystem.},
        keywords = {stock market participation, India, trading applications, Indian investors, financial inclusion, user-friendly apps, KYC norms, millennials, investment behavior, demographics, barriers, financial literacy, investor education, Hyderabad, quantitative research, retail investors, technology adoption, risk appetite, brokerage rates, mobile trading, investment trends, survey, chi-square test, investor attitude, guidance, tools, app preference, market awareness, gender diversity, mutual funds, equities, financial news, portfolio review, trust issues, non-investors, digital platforms, convenience sampling, statistical analysis, market ecosystem},
        month = {July},
        }