Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{182280,
        author = {Chetali Pradeep Dikeniya and Dr. Amitabh Gautam},
        title = {Exploring The Sales -Acceptance Nexus in a Sustainable Business Model},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {1970-1977},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182280},
        abstract = {The study sets out to explore the sales- acceptance nexus i.e., association between acceptance level for a sustainable concept and sales, with respect to a sustainable business model that is working on a sustainable concept (Refill concept) and taking a step towards environment through plastic reduction. The prime focus of business was not only sales, but also to ensure adoption of such practices. Therefore, the main objectives of this study were to gather insights about acceptance level and estimated sales for such concepts and product, followed by a hypothetical assumption.
The research was exploratory in nature, where a survey was conducted with a sample size of 214 respondents selected from seven different colonies located within urban areas of Jhansi. Data collection was completed through formal talk with direct face to face interview carried out with the agreed participants. Statistical analysis, chi-square test of independence was used to analyse and interpret the results. The findings revealed a significant association between acceptance level and sales; leading to rejection of null hypothesis and was concluded that there was a moderate correlation found between these variables. Thus, a small shift was observed towards sustainability but on an average level and such type of products and concept can be acceptable but more efforts to be needed for the same to approach more sales.},
        keywords = {Sales, Acceptance, Nexus, Sustainable Business Model.},
        month = {July},
        }