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@article{182292,
        author = {Dr.Aashish.C.I and Prof. Sowmya.H.L},
        title = {The Rise of Diet Food Consumption Among Industrial Youth: A Study of the Food Processing Industry in Mysore},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {1505-1508},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182292},
        abstract = {Industrial Youngsters must be conscious about food which they are consuming and physical activity because second level employees will be in the process of planning. Employees have to be physically fit to handle the raw material before the complete assembly of the finished goods that take place. The food processing industry have been increasing due to more customer demand.it is an innovation process where raw ingredients are converted into ready eatable form.  The main aim of this research paper is to understand the quality and quantity of consumption of the diet food and its process in the unit.it also aims at to understand the relationship between price of the product and consumption of diet food. Data was collected by using structured questionnaire, 100 respondent was participated in the survey and data was collected in different location in Mysore sub urban. This study provide valuable insight regarding food processing industry by examining pricing, quality and quantity factor. It suggested to understand the needs, wants and attitude towards diet food use them as marketing strategy to increase the sale and encourage people in following healthy diet.},
        keywords = {Food processing industry, consumer, quality, quantity and price.},
        month = {July},
        }